Is the Fragmentation of the Security Market a "hoop Curse" Or a "Ode to Joy"- Parking Space Guidance

In recent years, with the development of Internet and information technology, the problem of "fragmentation" in the security industry has become more and more prominent.? One of the basic characteristics of the transitional period of social transformation is "fragmentation", as is the security market, which is specifically reflected in the lack of centralized users, scattered applications and products, and many customized customers. To be fair, China has a vast territory, with 400 prefecture level cities, 700 prefecture level cities plus county-level cities and 2400 districts and counties, and each place has different requirements for public safety. It is by no means easy to establish a system from development response to meet customers' fragmented needs to rapid delivery capacity. In recent years, with the development of Internet and information technology, the problem of "fragmentation" in the security industry has become more and more prominent. The demand is personalized, and the security market presents the "long tail characteristics". Due to many product types and models, scattered orders, scattered demand and other reasons, the fragmented form of China's security market has existed for a long time.

After the arrival of the intelligent era, many opportunities for AI to perceive intelligent needs have emerged in the security industry. Previously unmet customer needs have the possibility to be realized, and the market space has been further opened. However, the feature of fragmentation still goes hand in hand, making it difficult for security enterprises to concentrate in the market competition. At the same time, in the operation of the company, sales cost control is extremely important, and the enterprise needs a huge sales network and marketing system to support it. That is, in the face of fragmented market, it is necessary to subdivide channels, control terminals, develop and maintain terminals under distributors, so as to get close to consumers, interact with market information, tap market potential, and obtain customers by gradual push, so as to improve market share and expand sales.

Different from Pareto's law, Chris Anderson's "long tail theory" holds that the traditional mainstream commodity is a hard head, while the massive, scattered and disorderly personalized needs form a long and thin tail. Adding up the personalized needs on the long tail will form a market larger than the mainstream goods. Therefore, how to win the fragmented market has become the focus of security enterprises, and the "long tail theory" which has become the Holy Scripture under the Internet economy undoubtedly has reference and reference significance. How do people in the industry view the fragmentation puzzle? Security is an absolute fragmented market. In the era of Pan intelligence, a single technology can not solve all the problems of users, and there is an extreme lack of standardized artificial intelligence solutions. Therefore, it is more necessary to prepare for the difficulty of AI perceiving the fragmented needs of intelligent applications.

At this stage, many enterprises are turning from fragmentation to platform and engineering, trying to build an industrial ecological chain and solve the actual needs of users, so as to establish a moat. So, how do people in the security industry view this issue? Hu Yangzhong, President of Hikvision, believes that the security industry is a fragmented and scene market, with obvious user demand differentiation and customization. These problems can not be solved by chip, cloud and AI technology alone. The security market is growing rapidly, but it can't afford big fish. Liu Changkang, director of Yushi supply chain management department, pointed out that for some orders of the company, the delivery of each order is only tens of thousands of yuan.

Security products are solutions for the integration of optical, electromechanical, network and intelligence. There are a wide range of products, many landing scenarios and customization needs of solutions, and there are high requirements for delivery speed. It is very important to adhere to urban services in subdivided areas. It is useless to do too much horizontal expansion too early. Wang Zhong, vice president of Pengsi technology, stressed that in the face of the fragmented security industry market, the landing ability of productization and commercialization will become an important indicator to measure the competitiveness of an AI company.

In the future, the company will pay more attention to the product form and commercialization ability of AI technology, and use the thinking of the industry to make products that really meet the needs of the security industry. Conclusion: the emergence of fragmentation in the security industry is an inevitable product of the development of the times. On the one hand, fragmentation is an industry pain point that can not be bypassed for the security industry. On the other hand, the security industry has derived more subdivided application opportunities because of the fragmentation of AI landing application scenarios. Cracking the "fragmentation" phenomenon will still be a long process.

Gold is first seen in the waves. In this process, many enterprises will be shuffled, and a new round of brand competition will be opened. There will still be opportunities to break through and nuggets the market by clarifying the general trend, quickly seizing the microclimate and seizing the right track.