Dear Canon, THIS Is What a Filmmaker Looks Like

A couple of days ago I made a startling discovery: the camera brand Canon had co-opted the slogan I use all the time for my projects This is what a filmmaker looks like and used it as a cover image for a corporate video about female cinematographers.I would not have said anything about this, except: when I watched the video I found it to be filled with toxic stereotypes about women in film. As a female director and cinematographer, and an advocate for representation, this didnt sit well with me.

Dear Canon, THIS Is What a Filmmaker Looks Like 1

The video featured only TWO white female cinematographers speaking for all women in film. The editor of the video selected sound bites that were quite negative, making cinematography appear incredibly hostile to women. I tried to put myself in the shoes of a young woman watching the video; instead of being motivated to pursue a career in filmmaking, I would have been turned off and discouraged.

Theres something else that compounded my feeling of discomfort and motivated me to speak up. I realized this is the first time that I have ever watched an official video by Canon that shows women using Canons professional camera equipment. Typically Canon only features men in videos for high-end camera gear.

I had been waiting for 10 years to see someone that looked like me in one of their videos for equipment destined for professional photography or cinematography. And this video felt like a major letdown.If youre curious about the video, you can watch it on YouTube.

A long relationship with CanonI have no ill will against Canon. I have used their cameras for over a decade: I made a feature-length documentary The Illusionists using their 5D Mark II. Ive filmed many other documentary projects using the Mark II , and more recently, a Canon 5D Mark IV.

Dear Canon, THIS Is What a Filmmaker Looks Like 2

On my wedding day last August, I cracked up guests as I used my beloved Mark IV throughout the day, taking plenty of photos; I was the photographer bride.Youll rarely see me without a camera in my hands. Im also brand agnostic: I routinely use Canon, Fujifilm and Nikon cameras and lenses depending on what Im working on.

An opportunity to start a conversationI abhor cancel culture and social media pile-ons. This is not an attempt to diss Canon; I love Canon cameras and lenses. Maybe the discovery of this video, and this post, could be the opportunity to start a conversation about how camera manufacturers could truly help female creatives and give a boost to their careers, helping to narrow the gender gap in film.

Brands like Canon but also Nikon, Sony, Panasonic, and Fujifilm certainly have the resources, popular platforms and connections to nurture the careers of female photographers and cinematographers. To improve their representation. And change the culture along the way.

Canons video about women in film is not how to do it.Before we start, I think its also important to bring you up to date to the work Ive been doing under the slogan This is what a filmmaker looks like. You need some context, so lets rewind to September 2017.

The origins of my project This is What a Film Director Looks LikeFrustrated by the invisibility of female directors and cinematographers in our popular culture, I had an idea. Maybe I could harness the power of the internet and the popularity of GIFs to increase the visibility of women in film. In September 2017, I started creating GIFs that said: this is what a film director looks like and this is what a cinematographer looks like with photos of female filmmakers and their names in big bold letters.

I uploaded them to GIPHY the internets leading database of animated GIFs and shared them on my Twitter account. No more excuse for people who cant name a single female director or cinematographer. The project soon caught the attention of people working at GIPHY; they enjoyed it so much, that they gave me an official GIPHY channel.

This means that any GIF I make gets automatically fed into search engines, as well as the GIF directories in Slack and Twitter.In three years, I have made over 200 GIFs of women in film; theyve gotten over 30 million views. If you search for GIFs of filmmakers on GIPHY or Twitter or Slack you will see as the top results my images.

I almost created a gender imbalance, as searches for cinematographer mostly yield my GIFs of female cinematographersIn addition to making GIFs, I decided to expand my mission to the real world and design and sell t-shirts with slogans like: this is what a film director looks like and this is what a cinematographer looks like. I love the idea that female filmmakers can proudly wear this message. Seeing photos of filmmakers I admire wearing these t-shirts brings me so much joy.

I have strived, since the very beginning of the project, to make it diverse and inclusive. I want everyone to feel represented and to feel like: If she can do it, so can I. Fast-forward to the present day and the Canon video with the cover image This is what a filmmaker looks like.

Canon Europes video on women in filmI watched the video, heart beating fast, as this is a topic Im obviously very passionate about.I wanted to love the video, feel inspired and energized by it, galvanized to keep on fighting for the representation of women in film. I thought how wonderful to have Canon as an ally in this.

Instead, the video left me with a bitter taste and some questions.My 3 Questions for Canon1) Who produced this video and decided to feature only two white female cinematographers?I have nothing but respect for the two cinematographers featured in this video.

I will not name them here because my critique is aimed at who produced and who edited the video. These women are phenomenal cinematographers and I have the utmost admiration for them.I am simply puzzled by the decision to only pick TWO white female cinematographers for a video that purports to start a debate about all women in film.

Why?There are so many talented female cinematographers out there, of all ages, races, ethinic backgrounds and nationalities. Canon, if you want some inspiration about who to feature next time, check out my GIPHY channel.

2) Who edited this video?The first thirty seconds of any video are the most important ones: thats when a viewer decides whether to stick around and learn more or give up watching. Im infinitely puzzled by the decision to use this dialogue for the first 30 seconds of a video that is supposed to highlight the work of female cinematographers:Cinematography is traditionally a very male profession.

Its a technical job, its a physical job, it involves a lot of endurance, a lot of heavy lifting these are things that certainly in Western society, weve not thought that women are good at.Those are sound bites taken directly from the interviews with the two female cinematographers featured in the video. I do not mean to criticize the cinematographers at all.

I just find it irresponsible, on the part of the EDITOR, to use those sound bites at the beginning. They set a negative tone that is hard to shake off. Repeating toxic stereotypes only reinforces them.

Especially when this dialogue is accompanied by dramatic music.Heres how I would have edited the video instead. Act I:You could have started the video showing these inspiring cinematographers at work.

You could have briefly mentioned their background and accomplishments (we never hear about them in the video so we dont know why we should care about them). Get us hooked on their stories, so we want to learn more about them. Act II:You could have mentioned the struggles these DPs have had to overcome in their careers, mentioning stats about how the field of cinematography has been male dominated for decades.

Nevertheless they persistedAct III: and went on to work on incredible films that won them awards. Then you could have used hopeful sound bites saying that the industry is changing. And you could have told us how YOU, Canon, plan to support female cinematographers going forward ending with the image of a mosaic of female cinematographers at work in various countries around the world.

A diverse, inclusive mix.More inspiring, isnt it?Ultimately the tone of the original video is also quite forceful and purports to tell a universal truth about women in film.

It only discusses difficulties: gender bias, economic barriers, obstacles at every step. The video fails to mention how glorious it is to work as a cinematographer. Which brings me to the next point:3) Why dont you ever feature prominent female cinematographers and photographers in your videos for professional equipment?

With this video, you are sending the message that maybe you care about the gender imbalance in the creative industry. But sorry Canon, I think youre part of the problem. Youve consistently featured male cinematographers and photographers in virtually ALL your video campaigns for professional camera equipment.

I know something about this, as Ive been watching all your video commercials for professional cameras since 2010. Youve always chosen men in their 30s or 40s to star in product announcement videos:Ditto for testimonials from film and photography professionals about your high end cameras:The only time I see women or people of color in official Canon videos is for the promotion of consumer products, like entry level cameras and gadgets. But theres more.

Every time you release a new professional camera body, you hire a cinematographer to film a video, showcasing that cameras capabilities. I watched all your recent videos for the C100, C200 and C300 cameras and you invariably feature male cinematographers and all male camera crews.Here is a mosaic of screenshots I took from your numerous behind the scenes videos:Dear Canon, its a mans mans world in your videos for professional camera equipment.

If I was a young woman stumbling upon your YouTube channel, looking for inspiration, I would not see anyone that looked like me.So, imagine my shock, when I finally see a video on your channel showing female cinematographers using the slogan This is what a filmmaker looks like but the whole video is negative and repeats toxic stereotypes about women in film from start to finish.Why is it that you only show men having fun and doing cool projects with professional camera equipment?

Maybe you are also part of the problem?Dear Canon, YOU could be the changeYou are one of the leading brands of camera equipment. Maybe next time you film a campaign for one of your top products, you could hire a female director of photography to shoot a film that accompanies the product release?

It would be a first for you. Ive been waiting for this moment for a decade.If you cant think of any female directors of photography for the job, well, FREE THE WORK is a curated talent discovery platform of underrepresented creators (hey, Im a member, if youre looking for someone in France or Italy).

And if you need to showcase talented female photographers at work in one of the videos for your new cameras, Daniella Zalcman has created a global database of brilliant female photographers: Women Photograph.Dear Canon, THIS is what a filmmaker looks like:Now can you please start featuring us in your videos for professional camera equipment?Hire us, pay us handsomely, give us visibility, and by doing so, change the culture.

And make young aspiring filmmakers dream. The ball is in your court. sincerely,Elena RossiniElena Rossini is an Italian filmmaker, photographer and an advocate for representation.

Notable projects include the feature-length documentary The Illusionists about the globalization of beauty and the dark side of advertising (which Rossini shot with a Canon 5D Mark II). Rossini has been populating the internet with GIFs of women in film; her most recent project is 100 Days of Women in Film a blog with profiles and Q&As of unsung heroines in cinema and TV. Links:elenarossini.

comThis is what a film director looks like on GIPHY100 Days of Women in FilmJoin my mailing list to keep in touch

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Recently, relevant departments have released some data. From the data, it can be seen that the problem of parking in various cities is particularly prominent. Since 2009, the number of motor vehicles has increased by 3 to 5 times every year, while the number of parking spaces in various cities has only doubled in recent years. It can be said that now three cars are competing for a parking space in many cities. In order to solve the above phenomenon and improve the utilization of parking space, intelligent parking guidance system will be widely used in major cities in the near future. All parking fees are paid by the parking lot charging system without personnel participation. The parking spaces are queried in real time by using the Internet, mobile app and other means, which avoids the owners from blindly circling around the street to find parking spaces and improves the utilization rate of the parking lot. In this way, the problem of parking difficulty will be greatly alleviated. The parking guidance system is mainly used in some developed central cities. Through the parking lot location displayed on the guidance display screen and the remaining parking spaces in each surrounding parking lot, the car owner can quickly find the parking space, so that the car owner can't find the parking lot or find the parking lot without knowing whether there are any remaining parking spaces, The parking guidance system can not only clearly display the location of the parking lot, but also display the remaining parking spaces of the parking lot, which fully improves the utilization of parking spaces in the parking lot. In recent years, the problem of difficult parking and arbitrary charging has been perplexing people's life. Due to the limited land resources in urban areas, it is not possible to build unlimited parking lots to increase parking spaces, so we must make rational use of parking spaces fundamentally. At present, one of the main reasons leading to the problem of difficult parking and arbitrary charging is the management of parking lots. Many parking lots do not have a complete parking lot management system, and their charging management is completely completed by parking lot managers, which is inefficient, resulting in more and more serious parking problems. To solve this problem, we must adopt an intelligent parking lot system for the import, export and charging of parking lot, so as to alleviate the parking problem. Therefore, it can be seen that the installation of intelligent parking lot system will become the development trend of intelligent parking lot in the future. (Shenzhen taigewang technology parking lot system)
What Is the Commissioning Work After the Installation of Intelligent Parking Lot Management System_
What Is the Commissioning Work After the Installation of Intelligent Parking Lot Management System_
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Intelligent Parking Lot Management System Enables Car Owners to "get in and Out of the Parking Lot S
Intelligent Parking Lot Management System Enables Car Owners to "get in and Out of the Parking Lot S
With the development of technology, intelligent technology has penetrated all aspects of people's life and entered our life. Modern people pay more and more attention to the convenience brought by intelligent technology. Take the parking lot for example. With the integration of Internet of things, cloud computing, big data and other technologies into the parking lot management system, a different parking environment is created for the parking lot. In the construction of intelligent parking lot, entrance and exit management is one of the key areas to be improved. For the parking lot, the introduction of advanced license plate recognition system can quickly let vehicles in and out of the parking lot through the license plate photographing function. At the same time, it can also connect with the access control system and visitor system to realize the unified management of customer information and ensure people's parking and travel safety. In addition, the license plate recognition system can save the steps of card collection and realize non parking access. Therefore, the participation of managers is saved at the entrance and exit of the parking lot, so that the parking lot can be unattended. The intelligent parking lot management system not only has the function of license plate recognition at the entrance and exit, but also makes the parking payment easier. In the current parking lot, when the owner drives out of the parking lot to pay, he can not only pay in cash through the management personnel at the exit, but also pay through the self-service payment machine in the parking lot. At present, With the widespread use of wechat, parking payment can also be paid by wechat. Diversified parking payment methods are available for car owners to choose to create a different parking experience. The future parking lot is developing in the direction of unmanned and intelligent. In order to bring people a more comfortable parking environment, as a parking lot system manufacturer, continuously improving the quality and function of products is the foundation of development.
What Do You Think of the Penalty for Queuing Up When Vehicles Enter the Parking Lot_ Taigewang Techn
What Do You Think of the Penalty for Queuing Up When Vehicles Enter the Parking Lot_ Taigewang Techn
Recently, Chengdu, Sichuan Province has implemented new regulations on Chunxi Road area. It is forbidden for foreign vehicles or vehicles in the city to park on the road, including queuing to occupy the road when entering the parking lot. At the same time, global eyes will be installed on each road section. Vehicles parked on the road will be fined 100 yuan and recorded 3 points. The introduction of the new regulations has aroused the dissatisfaction of many citizens. Citizens can not park their cars on the roadside, but they are very dissatisfied with being punished for queuing up to occupy the road when entering the parking lot. The reporter learned from Mr. Wang that at present, the problem of parking is very serious, the supply of parking spaces is not in demand, and sometimes they have to wait in a long queue when they go to the parking lot at peak hours, Therefore, it is difficult to avoid the phenomenon of not occupying the road, but it is inevitable to queue up to occupy the road when entering the parking lot, so it will cause the dissatisfaction of many citizens. How to avoid queuing up when entering the parking lot? It is understood that most parking lots in Chengdu are managed manually at present, so there will be a long queue in and out of the parking lot during the rush hour, so many vehicles will occupy the road on the roadside. To change this phenomenon, it is necessary to change the management mode of the entrance and exit of the parking lot, The original manual management is changed to the intelligent parking lot management system. The intelligent parking lot system can implement license plate recognition or Bluetooth remote card reading for some fixed vehicles, so that car owners can enter and leave the parking lot without parking. The system can judge whether to release automatically, which greatly saves the time for car owners to queue up to enter the parking lot, At the same time, there will be no queuing when entering the parking lot. At present, the parking problem can not be solved all over the country. Only by improving the management of the parking lot can we alleviate the phenomenon of parking difficulty. Due to the many functions of the intelligent parking lot management system, it can not only realize the intelligent management of the entrance and exit of the parking lot, but also make the charging of the parking lot diversified and make people parking more convenient.
The Networked Parking Lot System Will Realize Intelligent Parking Management_ Taigewang Technology
The Networked Parking Lot System Will Realize Intelligent Parking Management_ Taigewang Technology
With the rapid development of Internet technology, at present, the network has spread all over every corner of life. Through the network, people can query some information and understand some news in real time. What functions can the parking lot achieve through Internet technology? How does the parking lot system introduce Internet technology? Although Internet technology can solve many problems in people's life, what problems can parking lot system solve through Internet technology? With the increase of vehicles, the problem of difficult parking and arbitrary charging is becoming more and more serious. In order to solve this problem, people have to use advanced technology to produce some intelligent parking lot management systems to improve the current parking situation from parking lot management and charging. The parking lot system adopts Internet technology, which can make it easy for people to park and pay. It also allows the parking lot managers to query the operation of the parking lot in real time, and ensure the parking safety of vehicles. The networked parking lot management system can record the information of each vehicle in and out in real time and upload the information to the database. When people pay for parking, the system will automatically retrieve the database information and calculate the parking time and payment amount. For some illegal vehicles, people can also retrieve the parking records at any time, This can also assist law enforcement personnel to query the information of the vehicle at the first time. The parking lot system can also realize the functions of parking space guidance, reverse car search and self-service payment by using Internet technology. Before, the traditional parking lot used to adopt the manual management mode, and the parking and charging records were manually handwritten. The charging records were saved for a short time, which is not conducive to subsequent query. Now, through Internet technology, people don't need manual management for parking. The system can automatically print the charging ticket and make a record. In this way, the phenomenon of arbitrary charging is avoided. Internet technology plays a more and more important role in our life. The parking lot management system uses Internet technology to realize the intelligent management of the parking lot and effectively improve people's parking efficiency.
Application of Intelligent License Plate Recognition System in Different Fields_ Taigewang Technolog
Application of Intelligent License Plate Recognition System in Different Fields_ Taigewang Technolog
With the rapid development of high and new technology, devices with intelligent functions have gradually come into people's vision. Up to now, intelligent devices have been widely used in life. As a member of the intelligent family, intelligent license plate recognition system occupies a place in the field of security. It is mainly an intelligent technology to automatically manage vehicles through digital image processing technology. It is widely used in life, so what fields are the intelligent devices used in? First: in the field of traffic management, license plate recognition technology is widely used in the field of traffic management. It can be used in traffic equipment such as speed measurement and overload measurement, and can better assist the traffic management party in the management of local vehicles. It can also lock and track the responsible party of traffic accidents through license plate recognition, so as to improve the handling efficiency of traffic police in traffic accidents. Second: manage the vehicles in the community. Most of the communities are managed in a closed manner. However, thanks to the fact that the license plate recognition system can store the vehicle information registered by the community owners when they check in, it has a special performance in terms of access safety. When the vehicles enter and leave the community, the system will automatically judge whether the vehicles are internal and external vehicles, and the external vehicles can only be released after corresponding registration, Effectively ensure the safety of vehicles in the community. Third: in all kinds of parking lots, the use of license plate recognition system in parking lots can realize the intelligent management process. Reduce labor costs. It mainly manages the entrance and exit of the parking lot. Secondly, it can be used to identify the vehicles entering and leaving the parking lot, transmit the collected vehicle identity information to the control system to judge whether the vehicle is a member or temporary vehicle, and charge different fees according to the corresponding identity.
The Parking Lot Management System Highlights Its Characteristics in Details_ Taigewang Technology
The Parking Lot Management System Highlights Its Characteristics in Details_ Taigewang Technology
After years of development, the parking lot management system is no longer a new equipment in people's life, and even has spread all over our surrounding environment. After such a long time of development, the parking lot management system has not changed people's parking problems. It has not changed the status of the parking lot system in our life until the emergence of the card free parking lot system. However, it is undeniable that the emergence of card free parking lot management system has been recognized by many users, which also makes the parking lot change the previous management mode. In addition, the emergence of card free parking lot system has greatly improved the requirements for the components of the parking lot system. Firstly, in order to increase the traffic speed of vehicles, the card free parking lot system adopts the expressway gate with good movement performance, which has the advantages of sensitive response and fast rod lifting speed. Secondly, the card free parking lot system, whether Bluetooth remote card reading or license plate recognition, adopts high-definition intelligent recognition camera and Bluetooth card reader. It has the advantages of good recognition effect and strong anti-interference ability, so as to avoid the wrong recognition of vehicles in and out. In the past two years, the advantages and disadvantages of the card free parking lot system coexist, which makes many users have different views. Many people believe that although the vehicle speed of the card free parking lot system is fast, the recognition rate of the license plate recognition parking lot system can not fully achieve 100%, while the Bluetooth remote recognition parking lot system sometimes has the phenomenon of one card with multiple uses, As the manufacturer of parking lot system, we suggest to use the management mode of license plate recognition card swiping or Bluetooth remote card reading license plate recognition to manage the parking lot. With the development of the parking lot system, it has gradually matured, but with the improvement of people's material and cultural requirements, it is believed that the parking lot system still has great development prospects in the future.
Don't Let the Parking Charge System Become a One-time Decoration_ Taigewang Technology
Don't Let the Parking Charge System Become a One-time Decoration_ Taigewang Technology
With the rise of China's security industry, intelligent transportation has undoubtedly become a typical representative of this wave. As a necessary product in intelligent transportation, the role of parking lot charging system in daily life is no longer a single vehicle access management function, but more intelligent applications. Of course, the multi-functional application also fully shows the evolution process of the upgrading of the parking lot system. In life, we have seen many parking lot systems installed in many places, but problems will occur before they are used. As a result, the statistics of vehicles entering and leaving the site cannot be carried out. Some have not been used when they are installed. Although some can still be used, they always fail to open the road gate. I believe such situations are common. The intellectualization of the parking lot system was originally intended to improve the parking safety of vehicles, but in some places, some maintenance can not keep up, but it has become a disposable decoration and a decoration. Now, the homogenization of products is serious. The era of blindly pursuing product quality has passed. For people, the after-sales service of products is a focus they pay great attention to. As an important equipment in the security industry, the after-sales service of parking lot system is also concerned. Due to the particularity of the installation and use of the parking lot system, it is easy to be affected by human or natural factors in the use process, and problems are inevitable. Therefore, the relative product quality and after-sales service should also be raised to a new level. Although the parking lot system has differences in brand and price, as an intelligent transportation product, It plays a more important role, so the after-sales problem of products can not be ignored when we choose. As a safety line, the role of parking lot toll collection system is very important. However, if the entrance and exit of the parking lot only plays a role of decoration or decoration, how can the safety of vehicles be guaranteed? Since the parking lot management system is configured, we should give full play to its role and create a comfortable parking environment for people.
The License Plate Recognition System Requires That the High Pick-up Card Parking Lot System still Ha
The License Plate Recognition System Requires That the High Pick-up Card Parking Lot System still Ha
License plate recognition technology is combined with parking lot system, and the most well-known is license plate recognition system. It is believed that many parking lots are also using this type of parking lot management system. At the same time, we can realize the convenience and security brought by the application of license plate recognition technology to the parking lot system. However, some people said that the license plate recognition technology has a little high requirements for the environment and vehicles, and the license plate recognition system still can not completely replace the current card taking parking lot system. In recent years, with the continuous development of license plate recognition technology, the parking lot system has also made new progress. Today, common parking lot systems mainly include card retrieval parking lot system, license plate recognition parking lot system, Bluetooth remote card reading parking lot system, etc. they not only have their own advantages in security, convenience and easy management, The most important thing is to meet the needs of users, which is the current trend. License plate recognition makes the management of the parking lot only need to take pictures of the license plates entering and leaving the parking lot to record the information, so as to control the switch of the road gate, so as to realize the management of the parking lot. However, is the license plate recognition system really so perfect? In fact, license plate recognition system has high requirements for environment and license plate. For example, the license plate generally cannot have defects, stains, covers, etc. even for some bad license plate recognition systems, the color of the license plate or the weather will affect the recognition effect of the license plate recognition system. Therefore, for the users of the parking lot, it is very important to choose a parking lot system with good quality and stable performance. Although the license plate recognition system has its advantages, at present, with imperfect development, the license plate recognition system still cannot cancel the main position of the card taking parking lot system. Now, various industries are still using the card taking parking lot system to manage the information of incoming and outgoing vehicles. Therefore, its important position can not be ignored.
Listen to Taigewang Technology to Talk About the Application of Wechat Payment in Parking Lot_ Taige
Listen to Taigewang Technology to Talk About the Application of Wechat Payment in Parking Lot_ Taige
Wechat payment has become a trend. You can pay as long as you take out your mobile phone and scan it. Because it has the advantage of convenience and quickness, it is widely used in various places. Next, let's talk about the application of wechat payment in parking lot. It is combined with parking lot charging system to let people experience the convenience of one-stop parking. WeChat intelligent car park car park is based on official account WeChat payment, which can be used for parking inquiries, parking payment, and surrounding services, greatly improving the efficiency and service experience of the parking lot. It is understood that wechat payment has covered dozens of cities across the country, involving some communities, hospitals, commercial squares and other fields. People enter car park car park, pay attention to WeChat official account, follow the prompts to register the entry vehicles, and check the parking lot's usage at any time after registration is completed. If there are any remaining parking spaces, people will not have to worry about parking spaces. When leaving, owners can also directly query the parking location and navigation route of WeChat through the WeChat. When the vehicle is on the scene, The owner only needs to scan the QR code on the parking card and enter the payment interface to pay easily, and each parking payment record of the owner can be queried in the consumption record. In addition, one advantage of wechat payment over manual charging in ordinary parking lots is that you can enjoy discount activities through wechat payment, and you can also receive parking coupons after successful payment. This parking payment method was quickly cited by major parking places and recognized by people. In addition to solving the problems in the industry such as difficult parking, difficult car finding and difficult payment queuing, wechat smart parking solution also gives the parking industry a new parking mode, so that people don't worry about parking.
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Shenzhen TGW Technology Co.,Ltd is the leading access control solution provider for vehicle intelligent parking system, license plate recognition recognition system and pedestrian access control turnstile and face recognition terminals.
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