Qualcomm MediaTek Is Struggling Again. Who Will Win?

In the second half of the year, Qualcomm, the global leader in mobile phone chips, continued to play the strategy of "high standard and medium price", and will launch the snapdragon 730 platform, which adopts the Samsung 8-nm LPP (low power plus) process. The legal person believes that Qualcomm and MediaTek continue to fight fiercely on the price of mobile phone chips.Qualcomm's offset platform is mainly divided into the highest-level Xiaolong 800 series, the middle and high-level 600 series, and the main low-level 400 and 200 series; Among them, 800 Series locks the flagship models of smart phone brands, and the clients include Samsung, Sony, ASUS, Xiaomi and other customers.However, Qualcomm disclosed for the first time in February this year that it will launch the latest 700 series, focusing on artificial intelligence (AI) functions. In the first half of this year, it has taken the lead in launching the 710 platform using Samsung's 10 nm LPE (low power early) process, which mainly demands 27% higher performance and 40% less power consumption than 14 nm.

In the second half of this year, Qualcomm mainly promoted the Xiaolong 730 platform and further used the Samsung 8-nm LPP process. The performance is 10% higher than that of the LPE process, and the power consumption is saved by 15%.Qualcomm's 700 Series platform is aimed at the Helio P60, p65, p70 and other products produced by MediaTek in TSMC with a 12 nm process. From the first half of the year, the 1x process is still used for both, but in the second half of the year, it is equivalent to 8 nm to 12 nm.The legal person believes that Qualcomm's market share has declined this year, so it actively uses the "high standard and medium price" strategy. The results in the first half of the year are not obvious. The 730 platform mass produced in the fourth quarter has the opportunity to achieve more results. At that time, it will fall into a hard battle with MediaTek.