2013 Qualcomm Partners Summit "hand in Hand Core Win Win"

On June 20, 2013, the "hand in hand, core action and win-win" 2013 Qualcomm partners summit was held in Shenzhen. The summit was hosted by Qualcomm technologies. During this period, Qualcomm announced the launch of a number of the latest snapdragon 200 processors and their reference design platform (QRD), and jointly demonstrated a number of star smartphones based on QRD. Speakers attending the conference include Jeff lorbeck, senior vice president and chief operating officer of Qualcomm technologies, Yan Chenwei, vice president of Qualcomm technologies, and special guests from China Mobile, China Telecom, Tianyu Langtong, Hisense and other companies.According to statistics, the conference also attracted more than 1000 representatives of software developers, hardware component providers, mobile phone manufacturers, operators and distributors, as well as media and analysts from 19 countries, including China. 60 hardware and software manufacturers showed their customized and optimized solutions for QRD. All participants spoke highly of QRD and believed that the ecosystem was booming and becoming more and more mature.QRD ecosystem is growing rapidly, and emerging regions are leveraging future growth opportunities

The conference is only half a year away from the partner summit held by Qualcomm in January. According to the conference data, up to now, more than 40 terminal manufacturers have launched more than 250 QRD based smart terminals in 17 countries, including the United States and France, an increase of more than 80 compared with 6 months ago.

The background of this rapid development is the increasing demand for smart phones in emerging regions. Data show that at the beginning of this year, China had the largest number of smartphone users in the world, with 270 million users; More noteworthy is that "270 million" only accounts for 24% of China's total domestic mobile phone users, and the development potential of emerging regions such as China is still huge. IDC predicts that from 2011 to 2016, the annual compound growth of smartphone shipments in China, Brazil and India will reach 26.2%, 44% and 57.5%. In sharp contrast, the growth rate of markets such as the United States and Britain is only about 12%.

Who will promote the rapid development of emerging regions? The industry believes that the answer must be "Chinese mobile phone enterprises". According to bi intelligence data, Brazil, Russia, India, China and other countries are the future of the smartphone market. "More importantly, Chinese smartphone manufacturers experienced in the low-cost market are expected to lead the expansion of smartphones to emerging countries."

This view is consistent with the judgment of Jeff lorbeck, senior vice president and chief operating officer of Qualcomm technologies in Greater China. He believes that Chinese mobile phone enterprises are the link connecting multiple emerging markets, and QRD is helping Chinese enterprises weave this link. "Our team overcomes various challenges, continuously improves efficiency, reduces development costs, and provides more support for Chinese manufacturers to meet the needs of the mass smartphone market." he believes that mass market smartphones should also have good quality and advanced technological innovation. QRD product development platform and software and hardware ecosystem can help QRD customers quickly and efficiently launch commercial terminals facing the global market at a low cost.

QRD plan is further expanding rapidly to support the regional product launch strategy of customer manufacturers, make full use of Qualcomm's business resources and leading position in the global market, and help terminal manufacturers launch differentiated products and expand to new regions. QRD plans to provide a complete product portfolio of Xiaolong 400 series and 200 series processors, covering 2G, 3G and LTE connection options, so as to support terminal manufacturers to grasp the opportunities in the global market. In addition, Qualcomm's industry-leading innovative technology, many software and hardware choices, simplified customization services, and prediction test and pre verification to meet the needs of operators in various regions provide a complete ecosystem composed of many hardware component suppliers and software application developers for terminal manufacturers, including Chinese enterprises.

QRD helps terminal manufacturers achieve differentiated experience and increase user stickiness

Jeff lorbeck said that in the new mobile era, consumers prefer terminal products with light and thin appearance, always on, always online and powerful graphics and multimedia capabilities. The Xiaolong processor in the "heart" of each QRD product has important advantages such as high performance, low power consumption, support for 3G / LTE multi-mode and multi frequency, support for WiFi, USB, Bluetooth, broadcasting and other connection options, support for GPS, GLONASS and Beidou satellite navigation. Its integrated adrenotm GPU, DSP, ISP and sensor are also used for various games, web browsing The better experience of shooting and other applications creates unlimited possibilities.

The global industry is currently migrating from 3G to 4G, and different regions use different technologies and frequency bands, resulting in more complex connection requirements. Qualcomm has significant advantages in LTE and multi-mode and multi frequency, and supports manufacturers to launch high-speed and seamless terminal experience. In the field of LTE, Qualcomm has launched the third generation LTE solution, which is far ahead of the industry competition in extremely critical carrier aggregation, capacity load and power efficiency. In fact, last November, Qualcomm's third-generation Gobi tmlte mdm9x25 chip has been sampled to customers. The chip supports all systems of the current network, HSPA version 10 and LTE advanced, and integrates Wi Fi 802.11ac.

The rf360 front-end solution launched by Qualcomm also realizes the design that a single terminal supports all LTE Systems and frequency bands for the first time, and supports seven network systems (lte-fdd, lte-tdd, WCDMA, EV-DO, CDMA 1X, TD-SCDMA and GSM / edge); The RF transceiver chip wtr1625l released in the same period will support all cellular modes and 2G, 3G and 4G / LTE bands, as well as GPS, GLONASS and Beidou.

In addition to strong connectivity, QRD terminal partners also fully benefit from Qualcomm's unique leading technologies such as Adreno graphics processing, image processing, audio and sensing to launch differentiated applications and service experiences. Adreno is an integrated GPU specially customized by Qualcomm for efficient rendering of advanced graphics. Adreno and other components of Xiaolong processor are fully optimized to support high-end 3D, multi screen operation and smooth game and user interface, so as to bring excellent graphics experience and lower power consumption to mobile terminals. In terms of image experience, Xiaolong's advanced image technology can achieve first-class performance and efficiency, and can be used for OEM customized applications or shooting applications provided by third parties. For example, ArcSoft optimized for several snapdragon processors Camerahawktm application can take advantage of Xiaolong processor's industry-leading ISP, Xiaolong face processing and noise reduction functions to achieve enhanced low light performance. In addition, Qualcomm technologies also launched Xiaolong social integrated social network solutions and Xiaolong audio solutions that provide rich 3D audio effects to help terminal manufacturers launch differentiated products that meet consumer needs faster.

Xiaolong's new QRD products come out one after another, and Tianyu and Hisense release Xiaolong 400 QRD terminals

In response to the growing mass market demand, Qualcomm technologies announced during the summit to further expand its entry-level product line and launch the new Xiaolong 200 8x10 and 8X12 processors and their corresponding QRD platforms, so as to bring strong multimedia capabilities, the best combination of modem technology and longer battery life to entry-level smartphones. Xiaolong 200 8x10 and 8X12 processors use 28nm process technology, integrate dual core and quad core cortex A7 CPU respectively, integrate Adreno 302 graphics processor and dual cameras, support fast charging 1.0, support the latest versions of Android, Windows Phone and Firefox operating systems, support RXD, and support faster data transmission through a single multimode modem Lower drop rate and better connection experience. It is particularly worth mentioning that 8x10 and 8X12 processors support TD-SCDMA and HSPA with transmission rate up to 21mbps, support various SIM card modes, including dual card dual standby, dual card dual pass and three card three standby, and support the integrated izat positioning system. The newly released Xiaolong 200 series processor and corresponding QRD products are expected to be available later this year.

Earlier, Qualcomm also launched the new Xiaolong 400 quad core processor (8926) with integrated multi-mode 3G / LTE connection and the corresponding QRD platform during Computex - now Xiaolong 400 has become the first product series for the mass market and provides dual core and quad core processors with integrated multi-mode 3G / LTE connection. The processor also integrates modem features for the Chinese market, Including support for TD-SCDMA and HSPA , and will continue to support dual card dual standby and dual card dual pass. In other words, Xiaolong 400 series, which is deeply loved by consumers and partners, currently has dual core and quad core products, and both support 3G / LTE for the mass market.

During the summit, Xiaolong 400 8x30 processor and its QRD platform were brilliant and attracted much attention. A large number of third-party test results show that in terms of web browsing, satellite navigation, game experience, network connection, comprehensive performance and power consumption, the Xiaolong 400 8x30 processor with dual core krait CPU and Adreno 305 GPU and supporting full standard is superior to the competitive quad core processor.At the summit, based on the QRD platform using Xiaolong 400 8930 processor, Tianyu Langtong released touch 1 intelligent terminal, which supports LTE TDD / 3G multimode. In addition, Hisense also released smart phones T9 and u9 using QRD platform, which support TD-SCDMA and WCDMA respectively. In addition, Qualcomm also focused on the technical advantages of Xiaolong processor and QRD platform in sound effect, shooting and graphics processing.The consensus reached in the industry is that QRD plans to combine technological innovation, extensive product portfolio and optimized design, and cooperate with software and component suppliers and tool and resource terminal manufacturers to help partners build differentiated commercial terminals in a fast, cost-effective way. The partner summit fully confirmed Qualcomm's consistent commitment to China's mobile phone industry, including increasingly perfect QRD plan, comprehensive chip solutions, extensive product roadmap and leading technology of wireless modem.